Gevalia: Selecting the Finest Coffee Beans

(cheerful music)

When we started producing Gevalia here

in the United States,

we did a number of cupping sessions

to assure that we fully understood

the rich flavor profiles.

David took the time

to go through each of the origins with us

and give us key flavor attributes

that we could target.

(whistling music)

Coffee beans have different shapes and colors

from different regions in the world.

That is the first indication

from which area that it comes from.

Then you try to confirm that

when you do the actual cupping

and then you can also go into more details.

Maybe about which individual country

or farm it comes from.

The only way to really learn it

is by doing it.

I put the coffee to my mouth,

add oxygen and also then slurp the coffee

all over my tongue.

And that is where I register the different flavors.

We really managed to create what Victor Theodore Engwall

started within the project.

Really get the smooth, well-balanced product

that anyone would appreciate.

(cheerful music)

What are you epicurious about?

Leave us a comment.