- Price Points
- Season 1
- Episode 20
Whiskey Expert Guesses Cheap vs Expensive Whiskey
Released on 05/13/2019
I'm Heather Greene and I'm a whiskey expert.
♪ Hallelujah ♪
[playful music]
Well, fantastic.
I have two scotch whiskeys in front of me
and looking at the from the top in a decanter,
I can't quite tell the difference in color
but let's get to it.
Scotch whiskey is a type of whiskey.
Whiskey being defined as a distilled spirit
made with three simple ingredients.
Water, yeast, and grain.
The magic of whiskey is the fact
that we can create this gorgeous cornucopia of flavors
from these three ingredients,
depending on where it comes from.
One of the things that make scotch whiskey
scotch whiskey, is that it is aged in Scotland.
It must be aged for a minimum
of three years on Scottish soil.
Just looking at this right away,
we have a nice gold color.
This is a Glencairn glass
and Glencairn glasses are something that I like
to use when I'm professionally nosing or tasting.
You see this bulbous shape at the bottom?
This is a way to condense flavors
so that I can really get out the aromatics in a whiskey.
I'm gonna say flat out
that this is a very, very beautiful whiskey.
It has a lot of finesse to it.
There's some orange blossom, slight vanillas,
and my favorite, favorite, element is a little bit
of mustiness that I get in a warehouse
where scotch whiskey is aged.
What really separates a single malt scotch,
which I believe this one to be,
from any other kind of whiskeys in the word,
is the use of 100% malted barely.
So if you see the word single on a single malt scotch,
single means it comes from one single distillery.
It doesn't mean anything else.
Now, let's move on to B.
I don't know what to expect here.
I can see right away there is no difference in color.
One of the things about Scotland
that is tricky is that they're allowed to use coloring.
While I evaluate color in scotch whiskey and consider it,
it's not always just purely gonna based on the type
of wood it's been aged in,
which, of course, will contribute to the color.
I don't know whether one of these
has used caramel coloring or not.
My guess is that the inexpensive whiskey
probably used caramel coloring
to make me feel as if I was drinking something very aged.
I'm gonna come right out and say it,
this is a blended whiskey.
And the reason why I know that is
because I'm getting a slight whisper of smoke and peat.
Blended whiskey producers basically take elements
of different single malt scotch distilleries,
blending them together.
And, in this case, I believe they used a tiny bit
of smoke and peat to lend a little bit
of that character in their whiskey
along with the vanillas, along with some of the creaminess,
and sugars I get out of a nice whiskey.
I'm tasting A, let's see how that goes.
Before I taste, actually I just want to tell you one thing,
you don't have to be too dorky about it.
You don't have to do that Kentucky chew, sorry Kentuckians.
You don't have to be like breathing in
and doing all this weird stuff
because one, that's not how you're really going
to drink whiskey realistically.
And two, I think it just looks a little weird.
That is a gorgeous whiskey.
Not only did it demonstrate beautiful aromatics
of that orange blossom and that butterscotch
but the finish, which we often talk about with the whiskey,
this was really warming and smooth.
I got a lot of additional beautiful flavors
on what we call the retronasal olfaction,
which is when you breathe out and the aromatics pass back
through those receptors at the bridge of your nose.
And it doesn't really trigger too much
of my trigeminal nerve which are pain receptors.
So sometimes that can be a good thing, right?
So we like spankings, or cinnamon, or spicy wings,
and likewise, we can like a little bit
of that in our whiskey.
This, however, was sublime, it was rich.
To me, this is a sign
of a really fabulously made scotch whiskey.
Let's take a taste of B.
Ah, this is so different.
This one is very thin, it disappears very quickly.
It doesn't last that long and sometimes you want that
in a whiskey, it's actually fine.
Maybe it's before dinner, whiskey is an occasion after all,
unless you're like me and you have it for breakfast.
One of the ways that distillers can get flavor out
of their whiskey, really tweak the flavor,
is the type of still that they use.
Single malt scotch distillers,
and I believe this to be a single malt scotch,
they use pot stills.
So those are those big, giant, onion copper stills.
The blended whiskey,
a type of still that they use called a column still,
developed in the late 1800s.
And that allowed distillers to continuously distill 24/7
without that batch distillation overhead of cleaning
and starting up and firing up the stills.
So I believe this is also a column distillation.
So I'm excited.
I'm gonna reveal which one I think is the expensive whiskey.
I believe A is the expensive whiskey.
This is the whiskey that someone would pay a premium for.
[cheering]
I got it.
Well, I'm very excited about this.
165 dollars a bottle and it shows.
I felt like I could sit with this for a long time
and that is the sign of a wonderful single malt scotch.
And with the blend, this is perfect when you roll out of bed
and you're like, I need a drink with my oatmeal.
This is the jam.
Hey, hello, rye whiskey.
One of my favorite types of whiskey.
I would call it the American underdog.
I will taste it and nose it in a beautiful,
old-fashioned tumbler.
I love using these for, actually most of my whiskeys.
I love the look, I love the feel of these.
I throw a whiskey in these glasses,
put ice on it and just enjoy.
Rye whiskey is different than bourbon
in that rye must be made with 51% rye as it grains,
as opposed to bourbon which is made with 51% corn.
You can use other kinds of grains in that 49%
but as long as it's 51% rye, aged in new oak casks,
we can call it a rye whiskey.
Before prohibition, rye would've been
the most popular whiskey enjoyed in the United States.
When the first immigrants came over from different parts
of the world, they would've tried growing rye
before growing anything else.
Now, one of the things about American whiskeys
is that wonderful, big, robust, loud, in-your-face flavor
that comes from those new oak casks
which deliver an influx in flavor.
They hustle right up to your nose,
they come out, they hug you,
and they say, I'm American whiskey.
There's a slight bit of spice and kick to a rye whiskey.
Let's see if I can get some of those elements
out of this whiskey.
Good news everybody, I get those notes.
This whiskey really demonstrates some of that grassy,
herbaceous, white pepper quality that I want
to smell in a rye.
What I'm finding a lot on the shelves these days
is that they're kind of, pun intended, blending together.
The smell of rye and bourbon and all these whiskeys
that are jumping on the market.
It's hard to tell the difference amongst them.
I don't get an incredible a lot of complexity in this
but it's giving me what I want in a rye.
Moving on to B.
Now, if color is an indicator of price,
this whiskey, of course, looks very dark, very aged.
I'm going to assume that it's been in the cask a lot longer
and if it's in the cask longer,
it's going to cost a little more.
But we don't know for sure.
The color differential is tremendous here.
These ryes will not be colored with caramel.
I'm looking at this color of this beautiful whiskey.
A nice, dark, rich color.
I'm guessing that it's over two-years-old.
I get the elements of the herbaceous note,
that white pepper note
but because it's been aged for a while in wood,
it's not as much as I got out of this whiskey.
Now, I'm guessing that A is much younger.
So what we're getting are some of the notes
of the wood that are, I don't want to say masking,
but silencing, maybe quieting those rye, herbaceous notes.
Right now I'd say I like them both equally on the nose.
I like this for the richness and I do like A
because it's really just very obviously a rye.
Whiskey A...
I really, really get the grain on this.
The longer a whiskey sits in wood,
the more distant you become in terms of the aromatics
to the actual original grain.
A good distiller will retain the character of the grain
and use the wood in combination to create complexity
so that you can taste it all.
What I like about this is the wood
is not overpowering this rye whiskey.
Moving on to B, obviously you can see the darker color here
which I know this to be aged longer in wood.
Does that age mean that this is a better whiskey
or a better rye?
Much bigger mouth feel, more luxurious.
It's velvety which I love about this whiskey.
But for a rye drinker,
I would say I have to search for the properties of rye
that I didn't have to search for in A.
But what's interesting is that, I believe,
this ones probably the more expensive whiskey
because it's been aged for so much longer.
And I can see that from the wood color.
I can taste that, I can get that from the viscosity,
the mouth feel, it's very velvety,
very luxurious rye whiskey.
I believe that whiskey B is the more expensive option.
Aha, not only is this one more expensive.
This is a 400 dollar rye whiskey.
Incredible.
This whiskey, obviously rare.
We're getting up to a rare, vintage, 10-year-old rye.
They're harder to come by.
I'd go for this, this is perfectly fine for me.
I'm a cheap date, this is great.
You just put this on the rocks and I am good to go.
Okay, we have Irish whiskeys here.
One of my favorite styles of whiskey.
What makes Irish whiskey traditionally so wonderful
is that it's a lighter, it's a fragrant,
tends to be a more approachable whiskey.
There's a nice finesse to them.
They tend to be floral, a lot of times triple distilled.
So the more you distill, the more of the heavy congeners
and molecules you're getting out of that spirit
and refining what that whiskey smells and tastes like.
So, looking at this color, I don't see anything stand out.
It's a nice golden hue, probably not super aged.
I get some lily of the valley,
garden, spring-time feel to this.
Green grass mixing with those beautiful vanillas
that you get out of wood.
So I want to say that this whiskeys aged
in maybe a couple of different kinds of wood.
There's not as much as a hard definition of Irish whiskey.
Of course, it must be aged in Ireland, graded in Ireland.
But there is many different kinds of Irish whiskeys
as there are American and Scotch whiskeys.
Whiskey B, I'm curious.
I don't really see a difference in color
between these two whiskeys.
Whiskey B has a lot of the same qualities as whiskey A.
That same spring-time feel, very approachable, easy whiskey.
The difference with B is that I have
to dig in a little bit deeper to get at it.
It doesn't waft at me the way A's did.
The may come from the same distillery.
Now, this is an unusual.
In Ireland, there are large distilleries
that are making many of your favorite brands.
Out of that distillery,
they're going to create a pot still whiskey
or a blended whiskey or a grain whiskey.
This one is like a floral fruit basket.
It feels like something I want to drink today,
it is the spring time.
Whiskey A...
That is a yummy whiskey.
Does that sound like a whiskey expert?
Well it does today.
It's almost like confectioner's sugar mixed with flowers,
a little bit of honey, and then some richness.
It's like nectar of the gods.
It's golden, beautiful, little nugget from heaven.
Okay, let's go to B.
I kind of want to stick on this one
'cause I really love this whiskey.
I want it to be the cheap one.
I don't think it is but I don't know, maybe it is.
It's not bad, it's not bad.
Actually, I have to say it's offering
a lot more on the taste than it did on the nose
and this surprises me.
Some overlapping flavors with A.
There was that confectioner's sugary kind of thing.
But I would say it didn't have the complexity.
Port sipping whiskey, nothing fancy.
But this one had a sexiness to it
that I would drink over and over again.
I'm going to guess that A is the more expensive whiskey.
And if it isn't, I will buy cases of this
because I think it's great.
I actually might buy cases of it anyways.
104, 35, oh man.
So if you're looking for a fabulous Irish whiskey,
something as sublime and beautiful as this,
look for a pot still whiskey.
I think you'll come pretty close
to finding something this beautiful.
Okay, we've got bourbon here.
And I can tell immediately
that this one is darker than this one.
This might be a little bit older.
Bourbon is, I like to think of,
as the heart and soul of America's great whiskeys.
It is made with at least 51% corn,
that right there is your biggest differentiating factor
between bourbon and other kinds of American spirits.
American whiskeys standout amongst the rest for it's big,
vibrant, robust, nutty flavors.
You know what it is right away
and that's because American whiskeys must be aged
in brand new oak casks.
A lot of people like to think of these new casks
as the first dip of a teabag into hot water.
Tons of flavor get in there very, very quickly
and we tend to drink our bourbons at a younger age
then you would an aged, aged scotch.
Which can be 30, 40, 50-years-old in some cases.
Now whiskey A,
right away I get orange peel,
some citrus which I love to have in an American bourbon.
I almost even get some cedar and pine,
like some fresh wood in this.
Something tropical, something a little pineapple-y.
That puzzles me, actually.
Some of those tropical notes that I'm smelling
and some of the fruitiness,
probably developed during distillation in combination
with some of the vanillas I'm getting from the wood.
And that complexity let's me know
that this is a well distilled spirit.
So here I am, I'm gonna pour B.
As I said, I can see already before I even poured these,
ones darker than the other.
Bourbon makers do not using coloring in their whiskey
so this is a little darker
but not so much where I would definitively say
that's an older whiskey.
Ah, totally different.
I love that, I love that these are so different.
There are three ingredients: water, yeast, and grain.
When we talk about a perfumed whiskey, this is perfumed.
This is rose, carnation almost,
I feel like I could bath in this.
So let me move on to the taste.
Before I even taste it,
I want to say that as it's been sitting here,
I am getting some of the deeper caramels
and butterscotch notes out of this.
It's starting to open up, warm a little bit.
So, again, that leads me to think
this might be the older whiskey.
I'm not sure though.
That's very beautiful.
If you had one of those candied oranges,
that's what I get on the back palate.
It's very warming which I like in an American whiskey.
I want it to make noise.
The viscosity of it is not as thick
and rich as I thought it would be.
Maybe like a eight to 10-year-old whiskey, I'm guessing.
Let me taste B.
That is a nice, classic, American bourbon.
This has that toasted marshmallow,
the caramel, it doesn't ask too much of me.
It doesn't have this incredibly long finish.
The viscosity isn't as rich as, say, a very old aged scotch
but it still delivers a really nice flavor.
It coats my palate.
My guess is that these are Kentucky bourbons.
The majority of whiskey that you see on the shelves
will come from Kentucky.
Because of those complexities of aromatics,
I'm going to say both of these whiskeys
are at least 2-years-old.
My guess is this one is probably the older whiskey
because of that strange, tropical notes.
This pine needle-y thing in there.
I'm going to guess that whiskey A
is the more expensive whiskey.
Oh, yes!
I like that.
The reason why I chose A as the more expensive whiskey
is because it was just unusual.
And that's what I really thought was compelling about A
and would justify it's price.
And don't be afraid to go to a bar,
order two, and do exactly what I'm doing
and see what your palate says.
Japanese whiskey, let's dig right into this.
It's a beautiful style of whiskey
from none other than Japan.
But what a lot of people are surprised about
is that the Japanese have been making whiskey
for close to a hundred years now.
The defining factor of what makes a Japanese whiskey
a Japanese whiskey is really a philosophy
to the approach of making it.
So while there's these hard rules of what can be a scotch
and what can be a bourbon,
what defines Japanese whiskey
is really the way the whiskey maker interacts
with the stills, the grains, and the whole process
that creates that flavor.
It can be summed up
in something called continuous refinement.
If there was a change to be made, they'd change it.
They'd slowly, slowly tweak that whiskey time and time again
until they got something refined and beautiful.
I had one distiller tell me,
If the whiskey you taste now tastes the same in 10 years,
then I have failed.
So if I were to look at this Japanese whiskey,
obviously it's very light in color.
I expect that also to relay on the nose and let's find out.
This is an extremely, extremely light whiskey.
And light meaning that I don't get an incredible amount
of flavor.
A little bit of lemon and I do find that in a lot
of the big Japanese whiskey makers, Yamazaki in particular.
They're one of the big distilleries,
they often get a little bit
of a lemon note on their whiskeys.
Moving on to whiskey B from Japan.
I can see it's a little bit darker.
So just comparing color in a glass,
they become more similar when you compare apples to apples.
But already from here,
I have not even put this to my nose yet
and I can smell this whiskey.
It's a lush fruit basket for lack of a better word.
Ah, this is lovely.
If you could imagine a pear dipped in honey.
It's got a little bit of vanilla, some sugars in it,
it's just absolutely gorgeous on the nose.
So, let's taste.
This tastes an awful lot like scotch.
Very light, very easy, very approachable.
I'm assuming this is a young whiskey
because I don't get a lot of bouquet coming off of that
but the texture of it's very creamy.
I think Japan is really known for creating this complexity
that makes you think twice about the whiskey.
Let me move on to this one.
This is B.
Ah, what a surprise.
This whiskey is amazing.
It smells soft and orchard-like and a lot of bouquet
but on the back end, after I swallow,
right back here, there's a real dry kick to it.
There's like a pop of tannins on the back end
which lets me know that this has been aged over time
to get some of that wood property.
I love that in a whiskey, that's my favorite thing.
Both of these whiskeys demonstrate something,
which I call true complexity,
which is that the nose is making you feel like it's going
to move down one path and then you taste it
and you're like, whoa there's something different in there
that I really didn't expect.
And both of these whiskeys do that.
Because of that tannic back end, I know that this is aged.
I can see the color, this is aged.
This is the older whiskey
and therefore more expensive whiskey.
So for the reveal, 45 and 200.
Yes, that is very expensive whiskey.
This whiskey is fabulous, definitely worth that 200 dollars
when you compare it against many other whiskeys
of the world.
We've tasted a lot of whiskeys today.
I've talked about olfaction, mouth feel,
viscosity, age, price-points,
but it's an experience and it's an occasion.
And I don't think there's anything wrong
with you picking up a whiskey and saying, I love it.
or, I don't like it.
Cheers.
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